Research shows that caregiver involvement at home and school is the most crucial factor in a child’s learning – something wealthy parents practice in abundance. However, low-income parents lack Awareness, Information and Motivation (AIM) to help their children with foundational learning. And this leads to a world in which close to 50% of Indian kids are left behind even before entering school.
Rocket Learning’s solution is technology and community-enabled behaviour change – creating the social incentives and behavioural nudges to pull parent communities to engage with children and teachers.
We leverage widely available platforms to create digital classroom groups, containing a teacher and 10-15 parents. Rocket Learning sends simple videos demonstrating at-home learning activities and practice worksheets to these groups automatically, and ask parents to
send back daily responses of themselves doing activities with their children – this creates peer
effects, accountability and habits. We conduct social media challenges and campaigns, influencer role modelling, share “Smart Family” certifications and report cards to ensure high engagement. This is all enabled by our core technology stack, which sends out real-time nudges and does large-scale data analytics on parent responses, allowing personalisation of instructions to parents.
In the last 8 months, we’ve impacted 100,000 engaged users in partnership with 10,000 govt. schools across 3 states. Assessments show a significant rise in learning outcomes. Celebrities like Indian cricket player Suresh Raina are driving aspirational messaging through media campaigns, and researchers at MIT-JPAL are measuring our effectiveness. We have demand from government school systems to work with 2 million children in the next year.
The dream is to create a national social movement in the next 5 years – in which 50 million parents build the habit to engage with their child’s learning, and to create a future in which no child loses their future by the age of 8.
Rocket Learning is trying to create a fully scalable pre-K system with no infrastructure, that can is anchored by communities, can go country from country, that’s verified by data. In order to adapt our solution to your context, please reach out to us at contact@rocketlearning.org.
