25% of the world population suffer from mental health issues. 87% of teachers and parents rank improved mental health as the most important long term benefit of Social and Emotional Learning skills, but only 22% of professional educators feel prepared to teach SEL, while only 14% of parents are familiar with it. AND there are no creative & learning by doing -solutions in the market.
Feel & Play app for multitouch screens helps children recognize, express, understand and regulate emotions – from surprise to sorrow, from fear to love. Feel & Play is a solution for children to be more creative and emotionally expressive. It is a multilevel creative digital product for SEL competence development - there are none in the market. Engaging children and teachers alike, Feel & Play is a highly immersive gamified musical storytelling visual app for multiuser co-creation in creative arts.
Feel & Play is currently being tested in five different schools and kindergartens, spreading from major cities Espoo and Vantaa to Mikkeli and Oulu. 92% of teachers and educators think that the app can be a very useful tool in teaching children Social and Emotional skills, and have given the solution a Net Promoter Score of 4,7 / 5. The solution is backed by over 100 years of team experience in music pedagogy and 10+ years research in music therapy.
Currently testing in five schools and kindergartens. More testing and developing the product will take place during the whole year, the testing will start in Helsinki as well during May-June. Apart from school environment, libraries and hospitals, as well as independent music therapists have shown interest towards the solution. Mikkeli City library has bought the app already in April, and several other offers are on the table. During 2023 we aim to have 30-40 schools or kindergartens as our first customers.
In 2024 we will launch the app for B2C market and continue spreading in schools. Our first BIG mission is to reach 1 million children with the app by the end of 2026. By 2027 we intend to have a market share of €10M of the global $7,8B SEL market.
Shoot an email at info@musicfairytales and we will take care of the rest!
